Arapahoe Basin Story Ideas for the 2016-17 Season
Arapahoe Basin Ski Area – a Legend 70 years in the making
Founded in 1946, Arapahoe Basin maintains its status in Colorado as “The Legend,” with 70 years of vibrant history.
Known for its long seasons, laidback vibe and pristine variety of terrain, the Basin moves forward with improvements
to its infrastructure without sacrificing what has made it legendary over the decades. We’ll be celebrating our history
throughout the season, highlighting what makes us legendary. It’s about the people. It’s about the feeling you get when
you arrive. It’s about the skiing. It is really about the skiing.
Improving YOUR experience – Our goal at A-Basin is to consistently raise the bar
for the guest experience while keeping the vibe of the ski area intact. In 2012, A-Basin released its
Master Development Plan (MDP) in accordance with its land lease agreement with the U.S. Forest Service (USFS).
The plan outlined proposed improvements to the ski area including a significant terrain expansion (approximately 340 acres),
the installation of a surface lift to provide easier access to Montezuma Bowl and a challenge course and canopy tour for
summer operations. The Forest Service released a Final Environmental Impact Statement and Draft Record of Decision in August
2016, and is expected to release a Final Record of Decision by the end of the calendar year. Expansion of lift-served skiing
into The Beavers & Steep Gullies will be the first terrain expansion for A-Basin since it opened the 400-acre Montezuma Bowl
terrain in 2007-08.
*NEW for 2016-17* (improvements & updates)
Arapahoe Basin Ski Area continues its emphasis on creating an unparalleled guest experience with improvements to its
Base Area Plaza and Arapahoe Sports retail shop. For the third consecutive summer, Arapahoe Basin invested over $1 million
on guest-facing improvements, constructing new facilities like the Kids Center and modernizing the Season Pass Office and
the 6th Alley Bar & Grill.
Arapahoe Sports – Over the summer, Arapahoe Basin doubled the square footage of its retail
shop, allowing the ski area to add new vendors and give guests and employees alike much-needed space. A-Basin adds
Mountain Hardware and Outdoor Research to its stable of industry brand leaders, including Patagonia, Oakley, Smith
and Hestra. New for the upcoming season, A-Basin partnered with Colorado-based ski company Icelantic Skis to create
a custom ski for the A-Basin guest.
Base area improvements – By the end of the summer, A-Basin will have completed the final
phase of its Base Area Plaza project, a major re-grading and resurfacing of the base area, guest walkways and
the Admin parking lot. The ski area has improved accessibility for all guests, with wider walkways, accessible
ramps, and a better pedestrian surface. This completes the look and feel of the new Base Area Plaza.
Base ‘n Edge Tune Shop – This season, the ski area added Montana Crystal One Automated Service Machine,
an investment for the ski area to better accommodate same-day tunes for skiers and snowboarders.
Kids are Free 2 Ski at A-Basin! – There can be a lot of uncertainties when a child tries
a new activity – will they like it? Is it worth it? A-Basin believes that all kids deserve to try skiing or
snowboarding, and that parents shouldn’t have to break the bank to take their child to the mountain. The ski
area started their kids ski free program back in 2014, and it returns this season as Kids Free 2 Ski. This
program gives kids ages 6 to 12 TWO FREE DAYS at the mountain during the 2016-17 season with NO blackout dates
and no purchase necessary. First-time skiers or riders also receive 50% off a half-day morning class lesson;
that lesson includes a full-day lift ticket, so the newest skiers and snowboarders get THREE free days at the
Basin. Interested parents should register their child(ren) online by November 6, 2016, to take advantage of
this program. What about kids age 5 and under? The little ones (age 5 and under) ski free every day of the season.
Arapahoe Basin’s Kids Center (opened March 2015) – Arapahoe Basin upgraded its base area
and snowsports facilities to further the goal of cultivating the next generation of skiers and snowboarders.
The A-Basin Kids Center is a place for kids in Snowsports lessons and programs to call their own. Constructed
with sustainability in mind, including renewable energy via solar panels, the 7100-square foot, $2.3 million
building houses kids lesson check-in, kids’ ski and snowboard rentals, and special dining and play space for
kids in lessons. Additionally, the ground level of the building serves as the Ski Patrol First Aid center with
updated medical equipment and ski patrol facilities.
#RaceToOpen and the longest season in Colorado – When summer is winding down,
A-Basin begins preparations as one of the annual contenders in Colorado’s “Race to Open.” Snowmaking
typically begins in late September; the ski area generally opens in mid-October and closes in early June.
Last season, A-Basin opened on October 29, 2015 (a relatively late opening for us!), and turned the lifts
for 224 days, finally closing on June 12, 2016. There have been several seasons where A-Basin has remained
open until the Fourth of July, and, back in 1995, the ski area remained open until August 10.
Accolades - Arapahoe Basin was ranked once again in the Top 10 of the SKI magazine 2016 Readers’
Poll for Best Challenge, Best Character and Best Value – proving that skiing at an authentic Colorado mountain doesn’t
have to break the bank.