Arapahoe Basin Story Ideas for the 2014-15 Season
What makes Arapahoe Basin legendary? It's not just our terrain and long season - it's our vibe, our guest service and our commitment to creating a sustainable recreation experience. Check out the story ideas below to see what's setting us apart from the rest this season! If you're a journalist on assignment and you'd like more details about what's in store for this season, email Adrienne Saia Isaac, Communications Manager, at firstname.lastname@example.org.
*New* - Arapahoe Basin’s Kids Snowsports Center (coming Spring 2015) – Arapahoe Basin is focused on cultivating the next generation of skiers and snowboarders, and is upgrading its base area facilities to further our goal of growing participation in winter sports. The A-Basin Kids Center will be a place for kids in our Snowsports lessons and programs to call their own. The 7100-square foot, $2.3 million building will house kids lesson check-in, kids’ ski and snowboard rentals, a dining space for kids in lessons, as well as a new First Aid room. Construction is slated to be complete in Spring 2015. You can follow the progress of the construction on our Facebook page.
Kids Ski Free! – In keeping with this season’s focus on the next generation of snowsports enthusiasts, Arapahoe Basin is bringing back its Kids Ski Free promotion! From November 30 through December 19, 2014, kids ages 14 and under ski or snowboard for FREE at Arapahoe Basin, no strings attached and no purchase necessary. In addition to the complimentary kid’s lift ticket, the A-Basin Snowsports School will offer $10 off both adult and child class lessons during the same time period (11/30/14-12/19/14). At A-Basin, you’re guaranteed to have a small class size (maximum four students for pre-school kids; maximum six students for all other ages). And with two designated learning areas, there is plenty of space to transform your skills. You can learn more about all of our Snowsports lessons and programs here.
Race to Open/Last to Close – When summer is winding down in late September, snowmaking and the race to be the first ski area to open in Colorado are just heating up! Last season, A-Basin opened on October 13, 2013, four days ahead of the next Colorado ski area to fire up its lifts. In the 2013-14 season, A-Basin received over 440” of snow, and extended the season for three extra weekends past its scheduled closing date, finally shutting down the lifts on June 22, 2014, after 241 days of lift-served skiing operations. In 2011, A-Basin remained open until the Fourth of July.
Buy Early, Save More! ¬ A-Basin understands that skiing and snowboarding can be perceived as an expensive activity, so we’re cutting prices for guests who purchase their lift tickets in advance online at tickets.arapahoebasin.com. Along with single-day lift ticket discounts of up to 45 percent (depending on the day), you can find our deeply discounted multi-day Elevation Pass, a popular product launched in 2013 that allows for multi-day skiing or snowboarding at the Basin. Learn more about our season passes and multi-day pass products at arapahoebasin.com/passes.
New Terrain, New Amenities, Same Vibe – There are changes coming to the Basin, but we strive to maintain the same vibe people love while making the “stuff” of the ski area work better. In 2012, A-Basin released its Master Development Plan (MDP) in accordance with its land lease agreement with the U.S. Forest Service (USFS). The plan, which was accepted by the USFS, outlined proposed improvements to the ski area including boundary expansion and lift-served skiing in The Beavers, the installation of a surface lift to provide easier access to Montezuma Bowl, the addition of an all-season zip line nature tour and increased water storage for snow making. Currently, government agencies are in the process of drafting an Environmental Impact Statement (EIS) to weigh the possible implications of these projects. The EIS is expected to be released in 2015. Expansion of lift-served skiing into The Beavers will be the first terrain expansion for A-Basin since it opened the 400-acre Montezuma Bowl terrain in 2007-08.
A Leader in Sustainable Recreation – In 2014, the National Ski Areas Association (NSAA) and SKI magazine awarded the prestigious Golden Eagle Award (medium-size ski area category) to Arapahoe Basin for implementing sustainable practices throughout our business, specifically our waste-reduction program. Over the past two seasons, Arapahoe Basin has kept over 115,000 lbs. of waste out of the local landfill with our recycling and composition programs. While skier visits increased 16 percent from 2011-12 to 2012-13, A-Basin actually saw a 10 percent decrease in the amount of waste sent to the landfill in the same time period. From October through May of the 2013-14 season, A-Basin diverted 35,620 lbs. of compostable waste from the landfill. Our combined efforts to educate both employees and the public, and putting these sustainable practices into action, have allowed us to minimize our impact on our mountain environment.
In addition to our waste reduction program, Arapahoe Basin encourages carpooling with lift ticket discounts and reserved parking; incorporates sustainable energy in its new facilities, such as the Kids Center; features on-mountain stations that inform guests about the ecology and bio-diversity of the ski area; and participates in the NSAA Climate Challenge and the Colorado Industrial Energy Challenge.
Black Mountain Lodge Moonlight Dinner Series – Black Mountain Lodge at mid-mountain hosts elegant dinners with cuisine inspired by mountain regions of the world. Christopher Rybak, Arapahoe Basin’s Food and Beverage Director and nationally-recognized chef, creates new menus for these dinners every season, and sources many of his ingredients from local and sustainable outlets. Guests to the Moonlight Dinners may ride the Black Mountain Express lift to and from mid-mountain or may snowshoe to and from dinner under the glow of the full moon above the Continental Divide. For more information, head to the Moonlight Dinners section of the Press Kit or to arapahoebasin.com/dinners.
Community Involvement and Philanthropy – Arapahoe Basin remains committed to community betterment and helping its members whenever we can. The ski area’s total charitable contributions for the 2013-14 season totaled just under $135,000. In that time, A-Basin donated over $73,000 in lift tickets and passes to various Colorado charities and fundraisers. The ski area’s three main fundraising events – the Beacon Bowl, the Enduro and Save Our Snow – contributed over $31,000 to their respective recipients. Additionally, the employees of A-Basin have the option of donating portions of their paychecks to the Employee Environmental Fund (the sum of which is split between the Continental Divide Land Trust or Friends of the Eagles Nest Wilderness) and The Summit Foundation; Arapahoe Basin Ski Area then matches these contributions. This past season, the total contribution for these non-profits from A-Basin employees and the company’s match came in at over $21,500.
A Legendary Wedding Venue – Arapahoe Basin offers the romantic Black Mountain Lodge at mid-mountain as a summer venue perfect for an alpine wedding. Couples can exchange their vows on the large outside deck against the dramatic backdrop of the East Wall and Continental Divide, and they can expect top-level catering and service from our weddings team. To learn more about our wedding venue and services, and to see photos of previous nuptials, head over to arapahoebasin.com/weddings.
Summer Continues to Heat Up at the Basin – A-Basin positioned itself at the front of an industry-wide trend back in 2012 when it added summer operations and events. From hosting mountain chic weddings to home-style barbeques, A-Basin seeks to become a summer destination for visitors to Summit County, Colorado. In the summer of 2014, A-Basin offered free chairlift rides on the Black Mountain Express Lift to mid-mountain on select days, allowing guests to explore the trails and wildlife at one of Colorado’s legendary ski areas. Visitors to A-Basin in the summer can expect to hike or bike next to fields of wildflowers adjacent to our beautiful, 1.8-mile Argentine-North Fork Trail, glimpses of mountain goats grazing in their high-alpine environment, and 360-degree panoramas of the Continental Divide and surrounding mountain ranges. Learn more about these and all of our summer events at arapahoebasin.com/summer.